Search Engine Optimization
Search Engine Optimization (SEO) is the primary method most businesses use to obtain site visitors to your website from Google. While many factors determine where your site falls, the two primary ones you can control are what is known as onpage SEO and off page SEO.
On page SEO focuses on your website content, things such as meta descriptions, H1, H2,H3 headers, and other various factors with your website itself. There are usually ways to improve your onpage optimization, but it’s important not to overdo it. If you are trying to rank for a certain keyword, you don’t want to have that word all over the home page. A few times is ok, but make sure to use related terms, and even longer versions of it. For example, if you wanted to rank your website for puppy training, you would want to have variations of that on your website, such as puppy obedience training for labs.
Ranking your website with only onpage SEO will be difficult without doing some off page SEO. Off page SEO involves backlinks. A backlink is simply a link that someone else’s website has to your website. So if you are listed on Yelp, then you have a backlink to your website.
It is quite important to have your business in all the major directories such as Yelp, Yellow Pages, Bing, Yahoo, Facebook, etc. However, that alone will not always be enough backlinks to get your website to page on of Google search results for your main keywords.
The next step is to get listed in some directories within your industry. Getting links within your industry is the most powerful type of link we have seen due to the relevance. A link from a dog training site is good for an attorney, but a link from a lawyer resource site is better for an attorney. We specialize in finding directory links as well as blogs in your industry and getting permanent placement. This will show Google your website is very popular across your industry and give a substantial boost to your rankings.
How SEO Helps Your Business
SEO will give your business a great chance at more paying clients or patients. When you are found in Google searches for your type of product or service, you now have a chance at receiving a phone call or an inquiry on your website. It is very similar to the old yellow pages, where you would have the large, full page ad at the beginning of the listings for your industry in your area. That is what the first page of Google means to you, without the huge cost of a full page yellow pages advertisement.
The short term benefits are the additional customers your business or practice acquires. This is great for your business, but the real benefits come in the long term.
Once you are getting new patients or clients from higher rankings, not only do you get their repeat business, but you should be getting referrals from them which further expands your business. So with one new customer, getting into their referrals and then referrals from those people, and so on, the value of a new customer cannot ever be measured in just one customer if you are doing everything right.